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Building apps for iPhone

I think Apple just pulled a couple of master strokes (as always).Firstly Safari on Windows is a clearly going to be a great, low-cost, high-impact advert of the Apple experience in an app that Windows users will spend a lot of time in. Sheer marketing brilliance.

Even more interesting to me, however, is Apple's developer model for the iPhone. By allowing Safari to act as the software interpreter, they've lowered the barrier to entry for every web developer, and more importantly, customer, to have the ability to run pretty useful apps.

So, imagine thinkfold.com/mobile running on the iphone...* cookies for lightweight offline storage* it's a (relatively) well known browser environment* it runs nice and protected inside Safari* users don't need to install java apps (lucky, as Apple won't let them!)

I think the outliner paradigm maps perfectly to the smaller screen real estate of a mobile device. We wouldn't need to redesign the user experience dramatically, and you can take your outlines to go!I think Apple have pulled an absolute masterstroke here. Ok, I'm off to download Safari 3. For Windows. It does feel weird saying that!

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