Interesting Communities of Practice site

guerrillaKM.org Community of practice weblog & newsletter
“…Revolutionize your organization with “Guerrilla Knowledge Management”: the art of growing Communities of Practice (CoPs). This page is a news weblog about CoPs and online community. Sub-topics include a Reading Room, CP & KM events, case studies, as well as a fun photo gallery and useful directories of thought leaders and real-world CoP projects…”
Nice url and faux Chinese communist design – and some rather nifty looking articles. It seemed to feature the logo of Tomoye rather significantly – and a quick whois shows that this site was indeed set up by them. I think this is great – they’re sharing proper, useful information, not just crap brochureware and really reinforcing their brand. I mean, Accenture do the same (to an extent), as do HP with cooltown, IBM with Developer Works and so on. Of course, there’s nothing new here, and companies of this size and inclination will always provide this ‘added value’ but I think this sort of extensive publishing by companies on their specialist area becomes more accessible for the smaller guys – I mean, MovableType is $150 for a commercial licence – and it basically can act as a full cms. Companies should be falling over themselves to reinforce their skills and credibility by offering this sort of material – I mean, they’re in the *business* of whatever it is they sell – if they don’t know everything there is to know, why should you use them?
A natural constituency would seem to be consultancy and ‘thought product’ organisations, but I’d like to read about ooh, the thoughts and expertise of the engineers of the space pen. I don’t really want to buy a product direct from the manufacturer’s website – but I do want to know a lot about that product from their site – getting ingrained in their expertise and genuine voice through a weblog etc. is one cheap way of a company hooking me in. Mind you, it would mean that company has to think abput what they want to write, who should contribute and so on. So a change of culture and an investment of time, but not thousands in IT – who said marketing was difficult? :-)