Techcrunch is running a story from Google’s press release on ‘Knols’ (Techmeme discussion links here), user created chunks of info that will be the ‘first information people will want to see on a topic’.
It’s another adwords trade-off; we as consumers get free content, Google gets ad-revenue (split with the expert author).
As Wikipedia seems to be the top link for many subjects I search for, this would seem to conflict with Wikipedia.
I’ve been introducing a kind of similar idea into a client, using a wiki as the platform (no adwords revenue share of course!), where we’re encouraging experts to write a simple list of topic areas they’re expert in (I coined them learning lists)
It’s just one example of how consumer information trends are heavily influencing agile knowledge sharing in the enterprise.