Wired 13.12: Thinking Outside the Box Office

Soderbergh’s releasing his film on DVD, Theatres and Hi-def cable all at the same time.

“Name any big-title movie that’s come out in the last four years. It has been available in all formats on the day of release. It’s called piracy. Peter Jackson’s Lord of the Rings, Ocean’s Eleven, and Ocean’s Twelve – I saw them on Canal Street on opening day. Simultaneous release is already here. We’re just trying to gain control over it.”

Genius, and a long time coming. Mark Cuban talked about this a while ago, nice to see it action.