Salesforce use RSS and enclosures…
Average Reading Time: about a minute.
Spanning Salesforce – RSS feeds from Salesforce.com
*so* pleased to see this – shows the true, quiet power of RSS as corporate glue. I’m using RSS as the ‘API’ for an assessment tool I’ve built for a client. And he’s pretty convinced of the benefit of RSS – it’s in the next version of Windows, it’s open and it’s easy to understand.
And salesforce use enclosures (‘podcast technology’) to deliver docs, presentations etc that are part of a lead managed by the app.
For me, RSS represents a shift in thinking for business – rather than lumbering, multi-million dollar apps, the revolution will be what consumer software has known for years, small lightweight apps that users themselves can glue together, because the play nice and allow their data out. Because they have too.
This ‘RSS mentaility’ will revolutionise education in businesses – it’s the true power of e-learning. The corporate e-learnign world is still stuck in the groove of fat Learning Management Systems, pushed by fat vendors for fat purchase orders.
But employees don’t work and learn in the prescriptive, mandated way of an LMS, they’re agile, potentially self-organising and certainly self service. Cheap, useful apps that do one thing well, joined up and remixed by individual employees and workgroups will be far more effective.
And don’t even get me started on blogs and RSS in the enterprise. :-/
(Via Dave Winer.)
