iA


Google Video…true marketplace for learning?

Average Reading Time: about a minute.

So, reading Dave Winer and saw that Google’s just released a video upload service – link.
So, in addition to their searchable/viewable archives of tv/video content from Google’s video search, it will now contain people-produced content. But get this – there’s also a revenue mechanism (if you want it) and Google will split (70% to uploader) that revenue.
No porn or ‘obscene’ material – so that’s an instant amateur (in every sense of the word :-) business model that’s not going to happen…so we’re going to see indy film, but there’s two massive areas of potential, I think:
1) Reportage/news footage
Imagine when google news starts returning relevant content as video uploads from people ‘on the scene’ – you’ll get a far richer, more immediate videoscape of the news than any broadcaster, with more nuance (bias?) and immediacy.
Especially if you’ve got mobile phone uploading…
2) Education
…but there’s even more of a massive opportunity for education content. Think MIT courseware model, but actual videos of lectures etc – with a revenue model attached – suddenly all this excellent archive material from universities, schools and even companies can generate a revenue stream and leverage the no-doubt excellent searching and brand from google.
If I was a company with a product to sell, I’d produce a bunch of content and give it away through google (as well as my web site), so my customers can get rich, direct connections with my product experts and learn, rather than be sold to.
Our Media and Archive.org already offer some aspects of this.
And what impact would this have on organisational learning? If I was in charge of learning in a big (or small) company – I’d give everyone a learning account (with, say $2000) and let ‘em loose – get a blogger account – buy video lectures, books, a blog aggregator, a donation to itconversations.
Self-ownership, self-study, just-in-time, contextual and self-discovery…um, sounds like a university doesn’t it?
Interesting links re. google video upload:
PVR Blog has some screenshots and a decent comment thread
A negative view on Google’s video T&C’s