matt jones | work & thoughts
“…Go there… click on News or Sport then click back to the homepage. Try doing that a few times… Notice the background colour of box which you clicked the link from gets a few shades different?
It’s all coded so that whatever you click most gets reinforced over time, making it easier to find what you always want. A gentle, reactive form of personalisation that doesn’t take away any choices. Nice…”
The reverse of this could work really well for learning content – where you could discreetly *de-emphasise* content that’s already been visited, but not in such an overt way that learner’s wouldn’t feel comfortable re-visiting again. By way of boing boing