Enough Already! Getting Off the ROI Bandwagon
“…C-level executives do care about cost savings, but they care just as much about sales, service, brand strength, speed, innovation, employee retention, access to information, innovation, safety and alignment…”
Hmmm. I’m starting to see more of these articles – and I totally agree with them. I’m starting to get more involved in the development of proposals and so have had to tackle this stuff.
Interestingly, most of the people/groups buying custom content haven’t given much significant thought to ROI and it’s cousin, ROK. They just *need* a particular piece of content and web-based is the only way they can reach a big audience fast. So actually, they are fully aware of the benefits, but from a fairly narrow perspective – cost.
I’m pleased that the guy we deal with has developed a pretty sophisiticated desire to push more complex, narly metric measurement and thought into the company – customer satisfaction, sales improvement etc. But I think as we develop into this nameless (:-) organisation, they’ll start to develop an even more sophisticated appreciation of the benefits of knowledge – and the e-learning initiatives will become part of the organisational fabric of the company’s activities, as opposed to one of many projects competing for time, attention and well, basically, cash. One thing that would be cool is for the development of e-learning alongside other information initiatives – namely marketing. A lot of the marketing I see coming out is basically educational – but I guess that’s the problem, it’s basic education – there’s no depth to the information. I must admit, it’s really interesting being involved with this development of e-learnign awareness in the company, from (well founded) scepticism through to pretty enthuisiastic and sophisiticated consumption – I’m learning a lot from them as well, whch is cool.
The link was from InternetTime, this link takes you to their ROI white papers – which as usual, are superb reading.