iA


well designed flash-based storytelling…

Average Reading Time: less than a minute.

Our Heritage — Our Stories
Came across this story environment, by way of Hypertext kitchen, of how Cantor Fitzgerald rebuilt their business after the World Trade Centre attack. Interesting on a number of levels; i) it’s quite a powerful story, because of the nature of the material ii) it’s a really effective use of flash – I think the simple use of photos and audio is just as emotionally rich as video, but far more bandwidth friendly (and easier to produce). iii) it’s interesting to see that Cantor Fitzgerald are open and proud of their efforts and are using it in a promotional way.
Mind you, the charitable, caring nature of the company is perhaps not the complete picture – I vaguely remembered a *quite* different story about less than optimal employee relations.
Oh well. The flash design is nice…