Wonderful new ‘man (presume woman coming soon) on the street’ ads from Apple.

They’re so perfect because:

• The iPhone is moving from early adopter to ‘smart mainstream’ – these ads are not for geeks (they already bought, hacked and so on).
• They’re unapolegitically about how the device helps normal people – none of the aspirational elitist ads featuring Gandhi, here!
• The way they pull back at the end to reveal the ‘genuine’ street scene is fantastic; beautifully reinforces the common-touch theme.
• They exude amazing confidence – no need for spin or pushiness, just charismatic individuals talking about basic usage.

Awesome.

But I don’t feel like I’ll be joining a high priesthod when I finally end up buying one of these devices.

Maybe I need to think different?