iA


Ross Lovegrove talk…

Average Reading Time: less than a minute.

ross_lovegrove.jpg I watched a TED video of a talk by Ross Lovegrove a few weeks back, and I keep thinking about it…
This is a guy almost _overwhelmed_ about his singular vision he holds for the design of objects using bio-polymers and organic, natural forms (I can’t possibly do it justice, go see the video :-).
There’s some mental ideas in there (food-based packaging that dissolves when watered, single component see through cars, chairs ), but it’s not what I keep coming back to…
When I first saw the video, I was slightly repelled by what I initially perceived as show-off arrogance, but I was completely wrong. It’s his absolute unwavering belief in what he does and his personal vision for the future. Plus he’s obviously _evangelical_ about getting these ideas out…and frustrated when people don’t get it…
He even talked about his design approach as ‘god-like way to work’…
Anyway, I was just thinking how _fucking cool_ to be completely consumed by utter, singular self belief in what you do…