Lessons for Web Design from Mall and Retail Design
“…These similarities suggest that the retail environment, which has centuries of experience behind it, might have a few lessons to teach those of us in the emerging discipline of web design…”
Hmm, not sure about this one. I went to a talk in the V&A by Saul Carliner on museum design and e-learning – that was really interesting, but I think he’s flogging a horse here, almost to it’s death. I think examining successful environments, partcularly retail is useful, along with gaming, museums, buildings etc. Basically, why do humans interact/buy/return/like a particular environment? So I think the article is long on promise, short on content, still there’s two more parts, so I’ll give him a chance :-)
Interesting to see a hybrid academic/standard web ‘guru’ writing style – I don’t think I’ve seen references heavily quoted like that for a while.