An extraordinary and powerful set of ads for Amnesty International that use ‘transparent’ framing.
Kind of reminds me of another campaign that used an entire side of a lorry. An image of a set of photorealistic palettes was striped across a load of pivoted cubes. When the lorry was moving the pivoted cubes would roll back, and the normal side of the lorry could be seen. But when the lorry stopped, the inertia would push the pivoted blocks forward to another of their sides, which showed lots of kids trapped inside the pallettes.
It must have been an extraordinarily disturbing sight, pulling up next to that lorry and seeing it reveal it’s ‘cargo’.
Good to see advertising genius get used for admirable means.
(Via Signal vs. Noise.)