iA


The Social Enterprise

Average Reading Time: less than a minute.

I’m a huge fan of lists. If they’re read with some existing context/knowledge, they’re an incredible way to trigger ideas.

So, here’s a list from notes made from a talk by SocialText’s Ross Mayfield (who along with Lee Bryant, lead the thinking in the ‘social enterprise’ area) Enterprise 1.0 to Enterprise 2.0, which I think summarise the ‘social enterprise’ trends I’ve been observing (and trying to influence) in my clients:

  • document-centric to people-centric
  • structured to freeform
  • taxonomy to folksonomy
  • folders to tagging
  • knowledge management to knowledge sharing
  • need-to-know to need-to-share
  • one-to-many to many-to-many
  • centralized to distributed
  • top down to emergent
  • rigid to flexible

The rest of the article requires less than a minute to read, but has a tight summary of Mayfield’s views on the roles of intranets, and ‘social messaging’.

Also worth a skim are Mayfield’s slideset on SlideShare.