Laws of Simplicity:
bq. “ING Direct tells their customers that to determine how much of their money they should put into high-risk investments versus low-risk ones, just take your age up to 100 years old. However old you are, that is the percentage that you should invest in the low-risk stuff; then take the number 100 and subtract your age from it and invest that percentage in the high-risk stuff. ”
Beautiful. A very simple idea conveys:
* concept of financial risk
* portfolio apportioning due to age/lifestyle
* an actual data point to react to
* a sense of control over difficult and oblique decisions