Google Analytics, rev 2, the bastard child of MeasureMap and Urchin.
I was really impressed with MeasureMap back in late 2005, and I recently dusted off my account to track traffic for ThinkFold, but it had clearly been neglected (although it still worked.
I also run Google Analytics (a dusted off Urchin), for my sites, but whilst accurate and useful, it’s primary design focus has been on ‘content optimization’ – ad campaign affectiveness and ‘funnel’ performance…the sort of stuff that a marketing guy goes weak at the macros for, but a bit, well, SEO for my liking.
I always like the written interface in MeasureMap, and so I’m really pleased to see that the new Google Analytics is basically the core philosophy of MeasureMap layered on the deep engine of Urchin. Or something like that.
Aha, I see sparklines in one of the screenshots…very cool.