Great Doc Searls essay in the Linux Journal. Too busy right now to think of eloquent critique, but here’s a gem quote:
“Hence my idea: The Intention Economy.
The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don’t need advertising to make them.
The Intention Economy is about markets, not marketing. You don’t need marketing to make Intention Markets.”
Now, extend this idea into my central belief that marketing is a better model for corporate learning than ‘education’ – we’re competing for learners attention…
as that matures, might learners signal their learning requirements more effectively? There’s no transaction per se (apart from spending their time) so the model may not stretch…?