1. WHAT I WANT TO TALK ABOUT 

What I won't talk about:
- publishing
- business models
- The Girl with the Dragon bloody Tattoo
- caveat: focus on non fiction

What I will talk about:
- have a look at current state of reading on da pad
- the near future(s) of iPad reading

2. IPAD AS A READING DEVICE 

iPad is the perfect reading device 
- it's not something you'd do on the PC, it's 'ok' on the iphone...so, it's not 'in between' - it's pretty much perfect
- Nick Carr argues that short attention span devices
- single focus - whole screen consumes
- gives me permission, whereas a laptop screams tasks, and a phone rings..
- Ok, I know it sounds like a book - that's kind of the point

But this is a connected book...
- needs more in-app controls over brightness, but i really, really like it
- wait for rev 2 with a denser ppi

3. CURRENT STATE OF READING ON IPAD: 

Magazines & newspapers as Apps 
- Popular Science
- criticised by Jakob Neilsen for difficulty of use
- integrated publishing workflow
- new format, so they're wrestling with speed to launch, etc

Wired Magazine 
- critiqued by iA for readability of columns
- does feel a bit CD-ROMy
Demo trying to copy text...
Ooh, this is interesting, let me copy some text, and link to it....
I can't link

Summary
- Magazines are perfect as apps; self contained, look lovely, you want to cradle, poke, swipe, prod and explore
- But they're closed experiences

Books as Apps
- disagree with Craig Mod
- fiction, airport cheap prints...continue to be printed, disposable
- deeper, more interesting and niche reference books as dedicated apps
- 'ideas' books as kindle/ibooks content

Example Phaidon
- printed version weighs 2kg
- It's in BETA (show search etc. status message)
- could be updated over time...reference books etc.
- There's a support site...sign of the times

Book Apps 
- books are a container of ideas across time (Bob Stein)
- Books, more mediative, deeper experience

iBooks
- imitating previous technology...
- page turns, faux wood bookshelves
- make for great family + friends demo
- stacked pages - awful
- iA idea for amount of time left
- App for that?

Kindle.app
- I like it
- syncing between phone and iPad
- footnote problem...ifI had a single book....
- shitty text layout...really, really needs work
- shared annotations
- more with twitter etc.
- adding shared passages...

Demo trying to copy text..
- Ooh, this is interesting, let me copy some text, and link to it....
- I can't link
- but it's still a closed container

Summary
- needs lot of work on typography
- Kindle's a better app, because of ecosystem
- books don't need to look like books
- still a closed experience, text in not back out

4. THE NEAR FUTURE(S):

We face two futures...(red/green pill)

Closed: 
- looks like iBooks
- dumb consumers
- lovely, but pointless presentation
- publishers pricing to avoid cannibalising paper books

Open: 
- compare wired app to wired web 
- Open Texts
- the web!
- the future is...html5...

Instapaper 
- best reading experience on iPad/iPhone
- Reflowable Text
- Selectable
- Shareable

Social reading
- Curation
- Instapaper starred folders
- It's happening - shared annotations (amzn photo)

Shared reading experiences
Bookeepr
Golden Notebook

5. PEOPLE TO FOLLOW

- @craigmod
- @iA
- booktwo.org
- futureofthebook.org

6. SUMMARY

- iPad's single focus is great for reading
- Magazines are beautiful, but closed
- Books as Apps, not just Book apps
- Text out, not just in
- Better typography, please


7. EBOOKS IN DEVELOPING COUNTRIES

- Photo of Patrick reading kindle.app
- Real opportunity is to distribute ideas cheaply and quickly around the world
- iPad is a lovely, but luxury device
- Innovation should happen to distribute content, not just display on iPads


Further Reading:

Craig Mod
- Books in the age of the iPad  http://pidl.in/9zuBJb
- Embracing the Digital Book  http://pidl.in/9DwK6Z

iA:
- Critique of Wired.app  http://pidl.in/dupK24

James Bridle
- http://www.booktwo.org

Books as Apps
- http://www.enhanced-editions.com 

Look at Kindle's new sharing features:
- http://pidl.in/92qQBR

Instapaper 
- http://www.instapaper.com