Getting Coca Cola to distribute rehydration salts...
I coulsn't attend the 2gether ideas festival, but have been catching up with the videos and posts. Looked brilliant.
One particularly lovely idea, in action, noless, is this guy, Simon Berry, who had the idea of Coca Cola using its distribution network to bundle much needed salts into various countries:
"Our idea is: That Coca Cola use their distribution channels (which are amazing in developing countries) to distribute rehydration salts. Maybe by dedicating one compartment in every 10 crates as 'the life saving' compartment?"
Brilliant lateral thinking - loads of updates here:
Simon's Blog (the personal one), and if you want to show support, join the Facebook group.
