3 launches 'Facebook phone'
Hmmm.
Let me just say I like 3; they're a truly innovative telco, able to take the pricing and application openness risks the larger incumbents are unwilling (such as pay-to-receive offnet calls, and openly supporting/encouraging Skype on data tariffs).
Facebook on mobiles is being marketed as a USP; Vodafone in the UK have been running a campaign featuring Facebook access on their handsets.
And along comes the first 'dedicated' handset. But I'm not sure this is a goer - Facebook has done a stunning job of creating a mobile site, both for generic mobile browsers and in particular, the iphone.
The target market (teens?) are I think, particularly device-as-fashion conscious, and all the handsets, by virtue of Facebook's efforts, provide a good Facebook experience, so why buy (or demand as a gift) this device, when the latest pink Samsung/Nokia/Razr/whatever does as a good a job and has more street cred when sitting next to one's latte (or whatever it is kids drink in public these days :-)
