SportsBiz: ESPN looks to tag along with fans on the go
SportsBiz: ESPN looks to tag along with fans on the go - Nov. 26, 2005
Interesting - the US market seems to be really open for 'niche' MVNO (virtual mobile operators).
Sports of course, with live tv, but as cellular telephony is essentially a commodity, the only revenue growth is in content and services...and will consumer go for branding and exclusivity over open internet access?
Maybe there will be a ton of branded devices and content gateways.
But ultimately, isn't this like the ISP business? Other than AOL, does anyone care about the ISP when all they are is a pretty doorway onto the internet?

