Amazon's physical goods APIs released

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I've just got round to reading ReadWriteWebs's story on Amazon's Shipping Centre APIs.

Pretty incredible - I could basically build a physical goods company, with all inventory storage, shipping and returns handled without any upfront investment in infrastructure.

I think this is an incredibly bold, innovative move by Amazon - makes my head spin with the possibilities, as it gives a world-class (and scale) business capability to pretty much anyone who has the vision and smarts to link this stuff together,